The war on ladies’ night

posted by
November 2, 2011
by Nicole Ciandella  
Posted in Commentary

"Let’s face it: If you’re the proprietor of a bar that caters to a predominantly heterosexual crowd, it’s in your financial interest to attract female customers. Not only will women spend money at your bar they might have spent elsewhere—men will spend more than they might have. Unless there’s a very interesting game on TV, your average male customer will generally prefer drinking in an establishment in which there’s at least a smattering of women." (11/02/11)  

Our Sponsors