What’s cost got to do with it?

posted by
October 24, 2011
Ludwig von Mises Institute
by Doug French  
Posted in Commentary

"[F]or those thinking David Ricardo had it right, expensive hardbacks and cheap e-books make all the sense in the world. But Austrians see the world differently. Consumers set prices based on their preferences. It doesn't matter what a book costs; what matters is what a reader will pay for it." (10/24/11)

http://mises.org/daily/5775/Whats-Cost-Got-to-Do-with-It  

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