The bourgeois virtues and consumer ethics

posted by
August 4, 2011
Foundation for Economic Education
by Steven Horwitz  
Posted in Commentary

"In an earlier column I talked about Deirdre McCloskey’s work on the 'bourgeois virtues.' McCloskey argues that capitalism both resulted from and helps to encourage a set of virtues beyond mere 'prudence.' In a market economy we act more ethically toward others, particularly strangers, not just because it’s in our self-interest but because when our default engagement with them is via voluntary exchange, we slowly develop the unconscious habit of treating others well." (08/04/11)

http://tinyurl.com/3o6g4o8  

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