Ad for monkeys seeks to plumb roots of human behavior

posted by
August 1, 2011
Boston Globe    
Posted in News, PND News

"Hoping to learn how advertising works, a Yale University psychologist has teamed up with a New York ad agency to design and test a novel marketing campaign -- aimed at monkeys. The idea is to explore whether susceptibility to messages, such as those used in marketing, is deeply ingrained in humans because it is embedded in our DNA ... or whether it is a strictly human weakness. ... Specifics of the ad, thought to be the first aimed at nonhumans, are under wraps, but the concept is familiar: Sex sells." (08/01/11)  

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