The dangers and opportunities of social proof

posted by
May 22, 2011
Casey Research
by David Galland  
Posted in Commentary

"The mechanics of social proof, while somewhat complex, are pretty easy to understand. Simplistically, we humans have a strong tendency to glance over at other members of the herd in an attempt to gauge the correct action or reaction to take in any given circumstance. While this tendency can be useful in identifying the right bread plate to use at a fancy dinner party, it can also have devastating consequences." (05/21/11)  

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