Why the fat guy should lose his privilege

posted by
May 1, 2011
In These Times    
Posted in PND Commentary

"Advertising Age’s headline this week is welcome news: 'Weight Watchers Picks a New Target: Men.' The story details how the nation’s biggest diet company is using the NBA playoffs to launch its first male-focused advertising campaign. Sounds great — except for one thing: Why only now? This is a significant question in a country whose debilitating weight problem is more male than female — and 'more' means a heckuva lot more." (04/29/11)


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