Why behavioral economists are so often mystified

posted by
April 27, 2011
OpenMarket.org
by Fred Smith  
Posted in Commentary

"Over the last decade, waves of studies have claimed that individuals aren’t rational — that they often reject options that are in their best interest. That literature is being used to justify government 'marketing' efforts to persuade people to accept government 'advice' on everything from light bulbs to school lunches to home purchases. Cass Sunstein’s famous 'nudge' approach — extolling the moral case for public interest propaganda is indicative of a growing interest in this approach by statists." (04/27/11)

http://tinyurl.com/688yxjx  

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