Nudge theory and personal liberty

posted by
April 14, 2011
Adam Smith Institute
by Eamonn Butler  
Posted in Commentary

"The classic illustration of the 'nudge' idea is of course the school cafeteria, where kids choose more healthy food if you put the less healthy stuff at the end or at the back. But that example illustrates another problem: how do you know what people's real preferences are if you are constantly manipulating their choices? Our ambition should be to understand our own human nature, not to obscure it, because if we obscure it we cannot deal sensibly with it." (04/14/11)  


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