Casey’s attacks Subway’s frivolous claim to own the word “footlong”

posted by
February 14, 2011
USA Today    
Posted in News

"At 180 of its locations, Casey's is offering made-to-order sandwiches and is using the term 'footlong' on signs and menus. Three weeks ago, one of Subway's lawyers, Valerie Pochron, wrote to Casey's and asserted Subway's proprietary rights to 'footlong' and other elements of the Casey's campaign. ... Subway threatened to sue, but Casey's took the initiative, and on Friday filed a petition in U.S. District Court here. Casey's is asking for a jury trial and is seeking a declaration that the term 'footlong' is generic and does not violate any trademark owned by Subway. Casey's is also asking for unspecified damages over Subway's 'frivolous' claims." (02/15/11)  


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