How to rule the world for five minutes

posted by
February 9, 2011
The San Francisco Chronicle
by Mark Morford  
Posted in Commentary, PND Commentary

"There are many ways to have national or even international media attention heaped upon your head for a short burst of time, if you so desire. Why you would desire such a thing is, of course, between you and your demons. Choose wisely. One way is to write a mildly shocking spidwad of a book, an intentionally barbed little tome everyone agrees is sort of heartless and even a bit nasty, but which has nevertheless been marketed in a very clever way, mostly by placing it squarely in a topic category normally reserved for more thoughtful, safe, politically correct fare, like a sneer in the middle of church, a middle finger in a flowerbed, a slap to the face of a kindergarten class." (02/09/11)  

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